The Role
The Content Strategy Manager Canada position is a leadership role designed for professionals who want to drive impact in the fast-evolving online gaming space. This role goes beyond editorial planning; it requires taking ownership of the entire content lifecycle, from ideation and planning to execution, optimization, and performance tracking. The manager will ensure that every review, guide, and news update is both authoritative and discoverable, meeting the needs of Canadian online casino players.
Candidates with experience in Content Marketing Jobs iGaming will find this position aligns perfectly with their skills. It blends creative editorial direction with data-driven insights, demanding a balance between storytelling and SEO expertise. The ideal hire will bring a strong editorial background, an understanding of iGaming audiences, and the ability to lead writers and editors in producing best-in-class content.
This role is highly collaborative, requiring close work with writers, editors, designers, and technical teams. At its heart, the position is about ensuring the right content reaches the right audience at the right time. A successful Casino Content Manager must not only inspire their team but also implement workflows that ensure consistent quality while allowing for growth at scale.
Responsibilities
- Content Strategy Development: Build and execute a strategy that addresses both user needs and business objectives. This includes developing topic clusters, identifying coverage gaps, and ensuring Canadian players are supported with practical, transparent content.
- Editorial Leadership: Manage a team of writers and editors by providing clear briefs, constructive feedback, and maintaining consistent tone and style.
- SEO Optimization: Integrate practices that align with what’s expected from a modern SEO Content Manager Online Gaming, ensuring that all articles, guides, and reviews are structured to rank well while maintaining credibility and readability.
- Editorial Calendar Management: Create and manage a publishing calendar that aligns with bonus changes, seasonal promotions, and industry events.
- Performance Tracking: Monitor rankings, traffic, and user behavior to evaluate content effectiveness and adjust strategies accordingly.
- Cross-Team Collaboration: Work with design and marketing teams to ensure content is visually engaging and aligned with promotional strategies, while collaborating with technical teams on optimization.
- Compliance Oversight: Maintain alignment with Canadian gambling regulations, ensuring all content is transparent, responsible, and compliant.
- Innovation: Explore new formats such as videos, interactive guides, and infographics to expand engagement beyond traditional text.
Requirements
- Minimum of 4 years’ experience in editorial leadership, content strategy, or digital content strategy jobs, preferably within the iGaming or online casino industry.
- Proven ability to lead content teams and manage workflows effectively in a fast-paced environment.
- Strong editorial judgment with the ability to communicate complex gambling concepts clearly.
- Proficiency in SEO best practices and performance analysis using tools like Google Analytics and Search Console.
- Experience managing remote teams and working collaboratively across multiple functions.
- Knowledge of the Canadian online gambling market, trends, and player expectations.
What We Offer
- Leadership Opportunity: A chance to shape and guide the editorial voice of a trusted Canadian gaming platform.
- Competitive Package: Salary with performance-based incentives that reward measurable success.
- Flexibility: A remote-first working model that supports work-life balance.
- Collaborative Culture: Join a team of specialists passionate about online gaming and dedicated to quality content.
- Growth Potential: Opportunities to expand skills, experiment with new formats, and strengthen your profile in content leadership.
Apply Now
If you are passionate about building strategies that resonate with Canadian players and want to take on a leadership role in iGaming, we would love to hear from you. Submit your resume and a cover letter showcasing your experience in content strategy, SEO, and editorial leadership. Please include examples of successful projects that demonstrate your ability to deliver results.
Applications should be sent to:
